Served – that’s how it’s done
Prepare a presentation. Serve it, feel the eyes on you. I hope you will be able to convince, that the message will “do it” to those who see it.
For the first time the stomach flutters. Next time we start getting used to it, and still not sure we’re doing it right….
Preparing a business presentation? A presentation to investors? Whether you want to make a presentation for a presentation, or a presentation for viewing online, the following article is for you. Five winning tips and one more – this is how you will give the best presentation possible.
Rule number 1: focus.
We all suffer a little from attention deficit hyperactivity disorder … in a generation of instant messages and constant wire flooding, how could we not? Your listeners will listen to you even for ten or twenty minutes of their lives, with the blessing of their minds constantly humming the other tasks and chores they have to deal with. If you’re lucky, they won’t answer urgent questions on WhatsApp in the process. How to keep attention? The answer is focus. Reduce your message to the bare essentials, the three sentences that viewers will take away with them. The presentation will include more than that, but you need to make sure that these three sentences are definitely absorbed. And these three sentences – Polish until they are diamonds. You can use marketing writing services for startups, or do it yourself
Rule number 2: emotion is king
We think we are psychic but in fact our decisions fall on the emotional click that is created or not created. So turn to emotion. How do you do that?
stories. It is a story that creates a connection. Not a complex novel, not a plot. A story means something that happened to someone, a person like me and you. Any dry figure can be turned into a story. It’s catchy, it is
Unforgettable, and most importantly – it connects to emotion.
Meaningful words – use words that create an emotional connection. Your startup is not only “successful” it is “innovative” “reliable” “the thing that will take you forward.
Rule number 3: Data, data
Bring data that supports your venture. Ah, we contradicted the previous rule … but luckily people still use their brains every now and then. The emotional connection is the initial connection – and after it is created, invest in the logical persuasion as well. Bring evidence, numbers, studies.
Rule number 4: Visibility
I see – it means it exists. Text floating in the air – pictures and written words are burned into the memory. Critical design of your presentation is critical. Invest in it. Appropriate colors, clear and large enough font.
Display your data graphically as much as possible. Tables, diagrams, pictures. על פי מחקרים, רוב האנשים טובים יותר בקליטת נתונים חזותיים.
Rule number 5: Short and to the point
Cut your talk down to half of what you wanted to say…then cut it even shorter. how short No more than ten slides, no more than a twenty minute lecture.
And one more rule – what will I gain from it?
You are of no interest to anyone. No, that’s not an insult. We are all selfish, and when it comes to our wallet – even more so. Every marketing message must focus on answering the one and only question – what will the customer gain from what you have to give him.
Or in our case – the target audience of your presentation. what do they want What are they interested in? What will they gain from participating in your venture? From investing in the startup you are presenting? Before you have an answer to these questions, don’t start. Once you have an answer, you need to focus on it. Build the presentation around